Viora is proud to announce that Dr. Richard M. Goldfarb will be joining Viora as Medical Director. In this capacity, Dr. Goldfarb will oversee and guide all clinical aspects of Viora and its products. Highly respected and esteemed in the medical aesthetics industry, with over 30 years of general and vascular surgery experience, Dr. Goldfarb is uniquely qualified to lead Viora’s clinical course.

View Full Press Release

Benefits
Body contouring and skin tightening are the main benefits provided through this revolutionizing treatment. Recent studies show outstanding results; including an 81% improvement in the skin’s texture after only one session, substantial reductions in circumference after just two treatments and 70% of patients experienced visible improvement after only one skin tightening treatment. Body contouring has also received a FDA clearance for temporary reduction in cellulite, relief pertaining to minor muscle spasms and the temporary improvement of localized blood circulation. Following just one treatment clothing fits better, and patients experience new levels of self-confidence and satisfaction.

Side Effects
There have been no reports of adverse effects associated with body contouring. There have been no reported experiences of discomfort during or following the procedures. It is a safe, FDA approved treatment.

Treatment Details
Body contouring uses premier CORE technology with market leading results. Men and women benefit from this FDA cleared treatment. It is backed by the support of both doctors and clinical researchers worldwide. The reaction system includes premier technology known as CORE, which is Channeling Optimized RF Energy. The procedure is non-invasive and most incisions are only the size of a pin hole. One treatment provides lasting weight loss and skin tightening results. Minimal downtime is required; only one or two days are needed for the recovery process. Noticeable results are quickly seen in the skin’s texture and in lost inches. A local anesthetic is used. Individuals are able to return to their active lifestyle and exercise activities within a week. Body contouring tightens the skin and reduces stretch marks and cellulite.

Patients who have received body contouring are impressed with the results. Changes are noticeable almost immediately with reduced clothing sizes and tighten skin. This non-invasive treatment is fast, safe and easy. Consultations are available to help individuals decide if it is an option for meeting their goals.

Body Jet Liposuction is different from other methods of lipo. Body Jet Lipo is a gentle cosmetic procedure that uses pulses of water to loosen and dislodge fat, allowing it to be suctioned out. The water flows in and out so the area being worked on does not get swollen, allowing the doctor to see how the procedure is going. Since the patient is awake, they can also see the progress as well. In addition, this method allows fat to be transferred to other areas of the body, all in the same day. The fat that is suctioned out can be injected into other areas of the body to be used as a filler.

In addition to allowing more procedures be performed, Body Jet is less riskier and has less complications than traditional liposuction procedures. Healing time is also dramatically reduced and results can be seen much more quickly than with traditional liposuction, which requires that the patient wait until the swelling subsides before seeing the effects. All of these features add up to a procedure that is easier, less risky and can give better results than traditional wet liposuction and other cosmetic procedures.

Those who are interested in Body Jet Liposuction can consult with a plastic surgeon to see if they are a good candidate. Their doctor will let them know of any risks, as well as how the procedure will go. Multiple procedures can be scheduled for the same day if necessary. For those who want their best looking body, Body Jet Lipo is a great choice to help with their problem areas, allowing them to have a toned and beautiful body.

Wayne, New Jersey —March 12, 2012—Aesthetic Factors, LLC, an emerging company focused on autologous, point-of-care systems in regenerative medicine, is pleased to announce that a study examining the efficacy of the SELPHYL® System used with fat grafting procedures has been published in Volume 29 Issue 1 of the American Journal of Cosmetic Surgery.

SELPHYL® is an ultrapure Platelet-Rich Fibrin Matrix (PRFM) preparation. Using a small amount of the patient’s own blood, the system isolates and prepares PRFM for injection back into the patient. SELPHYL® naturally produces and releases a host of biologic growth factors that have been shown to promote tissue regeneration.

In the study entitled, “Benefits of Autologous Fat Grafting Using Fat Mixed with Platelet-Rich Fibrin Matrix (PRFM) SELPHYL®,” Lead Researcher, Richard Goldfarb, MD, FACS Center for Smartlipo Langhorne, PA analyzed the potential of SELPHYL® to increase vascularity in fat transfer – thus improving longevity potential. Fat grafting is used for facial rejuvenation, primarily to smooth out wrinkles and restore volume to areas of the face that have been deflated over time. However, historically, the long -term survival rates of autologous fat grafting have been variable. Consequently, fat grafting does not always produce the long-term correction which patients are looking. The duration of fat transfer alone varies considerably, lasting anywhere from 6 months to several years.

The study follows a 37-year-old female who had fat from her outer thighs injected into her lower abdominal area. In one site on her lower abdomen, 8ccs of fat was injected; in another site, 8ccs of fat combined with 4ccs of SELPHYL® was injected. After eight weeks, the tissue was analyzed, showing viable fat in both sites, but the area injected with SELPHYL® showed an increase in blood vessels, which is key to improving the chances of long-term fat survival. The researchers concluded that the fat mixed with SELPHYL improved fat cell survival.

“After 3 to 16 months of consistent follow-up, outcomes reflect that SELPHYL® has given fat grafts not only a higher rate of permanency, but also a greater take rate,” commented researcher Aaron L. Shapiro, M.D., a facial plastic surgeon in Bryn Mawr, PA. “SELPHYL® has been easy to use and patients have been very pleased with their results. Preliminary findings reflect that the addition of SELPHYL® enhances and improves the long term survival of my fat grafts.”

“Any technique or mechanism that demonstrates efficacy in enhancing the graft survival would be very beneficial in cosmetic surgery. We are confident that this important clinical finding will lead to wider acceptance of the SELPHYL® plus fat technique,” writes Dr. Goldfarb.

SELPHYL® is only available through qualified healthcare practitioners. Over 350 physicians and clinics worldwide currently feature the SELPHYL® System.

For more information or to schedule an interview with the authors of this study, please contact KELZ PR: Melissa Kelz, melissakelz@kelzpr.com 646.450.5359

For those men and women who are active and wish to remove loose skin, stretch marks and repair abdominal muscles due to pregnancy, loss of skin elasticity or slight obesity, an abdominoplasty or tummy tuck is recommended. Previously a person had to undergo local anesthesia to have a tummy tuck.

This innovative abdominoplasty procedure was developed by a doctor from South America, Dr. Juarez M. Avelar. Previously a physician would make a large incision, significantly damaging the tissue to tighten the abdomen. With Avelar’s approach, the skin is excised with liposuction, giving the patient a much tighter, more attractive abdomen.

The Silhouette Face Lift is a new non-surgical procedure for men and women in their late thirties and older to improve the appearance of their face, neck, cheeks, or brow. Only one session is required which results in less swelling, bruising, redness, and discomfort for a quicker recovery.
This new option takes less than one hour to complete and uses local anesthesia instead of general anesthesia. A stay in the hospital is also not required. The patient is able to sit and walk within one hour and return to normal activity in two days, but no strenuous activity for five days. The affected area is completely healed within two weeks with no indication of any surgery.

Silhouette sutures are a new type of thread used in this procedure which incorporates miniature cones to secure the skin instead of the usual face lift thread with barbs or sharp points. Approved by the United States Food and Drug Administration (FDA), this unbreakable thread is inserted in the skin using micro incision. The sutures are anchored and permanently fixed in place at the hair line to produce a smoother, younger appearance.

Although the Silhouette Face Lift does not replace the conventional face lift, this procedure will postpone the need for one for a few more years. Physicians are specially trained to perform this technique on men and women in their late thirties suffering from mild to medium sagging skin.

An awake abdominoplasty, otherwise known as a “tummy tuck,” is a popular procedure for cosmetically altering the appearance of the abdomen. Many people find that the abdomen is one of the most difficult areas to tighten up, even after weight loss and exercise. The awake abdominoplasty tightens the skin and muscles of the abdomen, while allowing you to remain awake throughout the procedure.

While this technique is great, it is best suited for active people who have tried to rid themselves of excess fat and skin through diet and exercise. If the diet and exercise program has been unsuccessful, an awake tummy tuck is a logical way to take care of this problem. If you have had multiple pregnancies and the abdominal muscles are stretched and weak, the awake abdominoplasty may be helpful. Even if you have had previous abdominal surgery, this method is safe.

Being awake lets you see the results of the procedure before the doctor is finished, as well as allowing you to avoid the side-effects of general anesthesia. Instead, the doctor uses a local anesthetic, called Tumescent.

To get rid of thick rolls of fat and excess skin, the doctor first excises the skin with liposuction. This method preserves the blood vessels in the abdominal area, which results in a more rapid recovery, and it also reduces complications.

An awake tummy tuck can result in an attractive new waistline complete with a tight, flat stomach. Fortunately with recent innovations, the procedure can be done with minimal discomfort and risk.

Traditional liposuction is performed under general anesthesia and carries with it the possibility of some fairly serious side-effects including allergic reactions, skin damage, the puncturing of an internal organ and infection. A patient will also take at least one or two weeks to recover from traditional liposuction surgery, and the targeted area can sometimes display significant bruising and swelling.

In traditional liposuction, which is a fairly invasive procedure, one or more incisions are made in the target area and the cannula – a metal, straw-like object – is inserted under the skin and is then used to break down the fatty tissue in the area. This fatty tissue is then evacuated or sucked out through the use of a device called an aspirator.

Laser lipo is preferred to the traditional liposuction surgeries for a variety of reasons including that it takes far less time, and the required recovery period is so short so as to be almost non-existent. Laser liposuction also stimulates the skin to produce collagen-containing connective tissue, which tightens up the skin surrounding the target areas and reduces scarring.

Laser liposuction, on the other hand, is a minimally invasive procedure performed under local anesthetic and involving a slight incision being made in the skin through which a tiny cannula is inserted. A heated laser beam is then played through the cannula directly onto the target areas where it heats up and then emulsifies the fat cells in the area. These liquidized fat cells are then either expelled from the body through the body’s natural waste disposal systems or are sucked out with the help of a small aspirator, and a patient can choose which fat-evacuation procedure would suit him or her best. No stitches are required and no drains are used.

The action of the laser also cauterizes the tiny blood vessels found in the target area, which has the effect of reducing pain, bruising and swelling, and, depending on the extent of the laser liposuction, patients can usually return to their normal activities almost immediately after the procedure has been completed. Laser liposuction also combats cellulite and reduces stretch marks, and the targeted fatty tissue is permanently removed.

Smarteyes surgery, first of all, improves the overall appearance of your eyelids and, therefore, your entire face. By removing the excess skin that obscures the natural fold in your eyelid, you instantly look younger and less tired and aged. Smarteyes surgery also gets rids of the puffiness in your upper eyelid that gives you a tired look. In the lower lids, Smarteyes surgery can even correct fine lines and wrinkles. Moreover, it can also get rid of the bags beneath your eyes and the droopiness that sometimes occurs revealing the white portion of your eye behind the iris.

Perhaps the most significant benefit of Smarteyes surgery and the reason why most people have it done is that it makes you feel better about yourself. When you look better, you feel better. And when you feel better, you have more self-esteem and confidence. By feeling younger, fresher and more attractive, you feel more optimistic, and that in itself gives you more energy to accomplish more throughout your daily life.

In addition to aesthetic benefits, Smarteyes surgery also has functional benefits. When the excess skin is removed from the eyelid, your vision could improve. Your peripheral vision might have been obscured somewhat from droopy, sagging eyelids, and with the removal of that, it could improve again.

A financial benefit of Smarteyes surgery is that many insurance policies will cover it. Most cosmetic procedures are not covered by insurance since they are an elective procedure. However, because Smarteyes surgery can actually improve your vision, it qualifies as a non-elective procedure. You may have to take a field test proving to what degree the excess skin hinders your vision, and your surgeon can assist you with this.

The Selphyl® System enables the safe and rapid preparation of natural autologous platelet-rich plasma (PRP) utilizing a small amount of a patient’s own blood.  The Selphyl® System is being used by physicians worldwide.

Fast and Easy…

Physicians utilize the Selphyl® System in office, and the entire procedure takes no more than 30 minutes. The Selphyl® System is safe and reliable and no adverse reactions have been reported to date.